Why video?
                 The immediacy and intimacy of video
                  Video sharing sites
               Increase the power of SEO

                 The uses of video
                 VideoMail
                ‘How To’ videos
                The Expert video
               Training videos
                 Many others to choose from

What video for you?               
Audience              
Company needs              
Internal talent              
Competition             
Making a great video             
In-house vs external             
Cost variables             
Content             
Technology            
Length, script, cast?